The success of this first wave of sword and sorcery films paved the way for a second wave. Amongst this crop was The Beastmaster. The Beastmaster, like the others was not a runaway hit when it was released. To be fair though, it was up against some pretty stiff competition, including ET – the Extra Terrestrial, An Officer and a Gentleman and The Road Warrior (or Mad Max 2 as it will always been known to me). But the film did reasonable business, making around three-million dollars in the United States, which was about a third of the films production costs. The film did well in Europe, on video, and became a mainstay on cable television. It has been reported that a comedian remarked that the meaning of HBO was not ‘Home Box Office’, but ‘Hey, Beastmaster’s On’.